Helping Parents Feel Confident, Prepared and Supported. One Tiny Step At A Time...
We’re here to take the stress out of parenting by curating trusted, beautiful, and sustainable products, so you can focus on what matters most.
Hi, I’m Sarah, mum of two, founder of Tiny Steps Kids, and like you, I’ve felt the overwhelm of modern parenting.
Before I started Tiny Steps Kids, I was a new mum, spending hours scrolling, second-guessing every product, and constantly wondering if I was making the right choices. I’d previously run a small crafting business, and once my first child arrived, that world faded into the background.
But what never faded was my desire to create and share beautiful things and my growing passion for safe, well-made, joyful products for little ones. That’s when the idea for Tiny Steps Kids was born. A store run by a mum, for mums, to make this wild and wonderful journey feel easier, more joyful, and better supported.
We’ve been there. That’s why we created solutions for the real struggles parents face.
Let’s be honest, preparing for a new baby can feel like a full-time job. There’s too much advice. Too many products. And not enough time.
That’s why we created the Tiny Steps Lists, Gift Registry, and Loyalty Club, so you can stop guessing, start saving, and feel confident every step of the way.
Every product we offer is handpicked by real parents and childcare experts, so you never have to question what’s safe, useful, or worth your money.
Building Tiny Steps Kids wasn’t a straight line. I quickly learned that running an independent store wasn’t just about great products, it was about helping parents find them.
That meant diving deep into digital marketing, listening to every piece of customer feedback, and constantly refining how we support families.
Today, Tiny Steps Kids is more than a shop. It’s a brand powered by real mums and dads who believe in sustainable choices, personal service, and making parents feel a little less alone.
You shouldn’t have to feel overwhelmed, unsupported, or unsure. Parenthood is hard enough, shopping for it shouldn’t be.
We’re here to give you clarity, confidence, and convenience. Whether it’s our carefully chosen wooden toys, our eco-conscious baby gear, or our flexible Klarna payment plans, we put thoughtful solutions into every corner of our brand.
We believe that every parent deserves trusted tools, fair prices, and a community that gets it. Because you don’t need more stuff, you need the right stuff, at the right time.
- Every order gift-wrapped, for free
- Thoughtfully curated product Lists
- Super convenient Gift Registry
- Flexible Klarna payment plans
- Swift UK postage
- Real people behind every email
Here to make a big difference in your parenting journey.
