About Us


Welcome to Tiny Steps Kids.

We are a boutique UK based online store specialising in adorable, affordable and sustainable toys, accessories and nursery decor for little ones up to five years.

I'm Sarah, a mum to two crazy, gorgeous (hard work) children. Before becoming a mother, I ran a successful crafting business creating personalised cushions, tooth fairy pillows and bunting for children. I spent many happy hours at my sewing machine and it was always such a pleasure to hear the feedback from my happy customers via Etsy. 

Once my first child was born my much-loved sewing machine quickly took a back seat and hardly saw the light of day. Just like most mums, I spent hours trawling the internet looking for beautiful toys and products for my children and that's when the idea was born to create the Tiny Steps brand.

My love of shopping inspired my store and I can now happily spend as many hours as I wish looking for beautiful products for other parents, so they can spend more time playing and making memories with their precious little ones. Pure joy!

We do our best to stock beautiful and affordable products and we also try to make sure our products are sustainable. We try to avoid plastics and only stock high-quality products that will stand the test of time. There is nothing better than being able to hand down your children’s toys to other children in the family, or even your children’s children!

I take great pride in the personalised service we provide for our customers (free gift wrapping!) and my team and I will always go that extra mile to put you at the heart of everything we do.

We currently offer shipping to over 100 countries across the world and work with flexible payment giants like Klarna to help parents and carers spread out the cost of their products. We also offer easy online returns to all UK Mainland customers, allowing our customers to shop with peace of mind.

I am also the proud owner of Tiny Steps Baby Club, where I can indulge my love of writing about parenting and provide free support to those starting out on their parenting journey. Prior to setting up an Etsy business, my professional career allowed me the opportunity to offer parenting support and advice for families who were experiencing difficulties. This was a hugely rewarding job, knowing that I could support these families and make a positive difference to their parenting journeys and hopefully their children’s lives.

If you get a chance, please do feel free to head over to Tiny Steps Baby Club and become part of the Tiny Steps Community - we'd love to see you there!

So, whether you are looking for something small, a baby shower gift, an essential parenting product, or something educational for your little people, look no further than Tiny Steps Kids for gorgeous products that both you and your children will adore.

All the goodies stocked at Tiny Steps Kids are genuinely products that I would be delighted to give to my own children and have around my house.

I hope you feel the same way.

Thank you for stopping by...

Sarah x