My-Family-Sarah-Tiny-Steps-Kids-Owner My-Family-Sarah-Tiny-Steps-Kids-Owner

About Us

Tiny Steps Kids is a UK based Baby & Kids store specialising in adorable, affordable and sustainable Toys, Accessories and Nursery Decor for little ones up to five years.

Meet Sarah
'Mum & Founder'

I'm Sarah, a mum to two crazy, gorgeous (hard work) children. Before becoming a mother, I ran a successful crafting business creating personalised cushions, tooth fairy pillows and bunting for children. I spent many happy hours at my sewing machine and it was always such a pleasure to hear the feedback from my happy customers via Etsy. 

Once my first child was born my much-loved sewing machine quickly took a back seat and hardly saw the light of day.

Just like most mums, I spent hours trawling the internet looking for beautiful toys and products for my children and that's when the idea was born to create Tiny Steps Kids.

Tiny Steps Kids
'From the Ground Up'

My love of seeking out safe well made products for my young children inspired my store and I now spend as many hours as I can looking for beautiful, environmentally safe, products for other parents, so they can spend more time playing and making memories with their precious little ones.

Building the Tiny Steps Kids Brand has, at times. been a very humbling learning process. I quickly realised that running an independent online store involved a lot more than sourcing reputable suppliers and stocking brilliantly wonderful products. I needed to make sure parents and carers could find our products, which meant learning all about Digital marketing which has become another passion for me.

My journey building Tiny Steps Kids from the ground up hasn't been an easy one and I'm very fortunate to have a loving patient family. Without them and their unwavering support Tiny Steps Kids simply wouldn't be where it is today.

Offering Value
'Building our Brand'

We are proud to stock & produce beautiful and affordable baby & kids products and we also make sure our suppliers are commited to sustainable manufacturing.

All our Toddler and Baby Gyms, Gym Toys, Activity Mirrors, Bibs, Puzzles, Trainsets, Tableware Sets, and Imaginative Role Play Toys have been carefully sourced, bringing you gorgeous and ethically created ranges for your little people.

As a Brand we try to avoid plastics and aim to stock only high-quality products that will stand the test of time. There is nothing better than being able to hand down your children’s toys to other children in the family, or even your children’s children!

Our latest innovation is a super handy Portable Baby Bottle Warmer which we designed here in the UK and we have also started our own line of Foldaway Silicone Bibs.

As an independent UK Brand I want us to be known for providing value to our customers through a personalised service. All our orders are gift wrapped by hand, free of charge, and my team and I will always go that extra mile to put our loyal customers at the heart of everything we do.

Another way we can add a little value is through payment planning. As a parent I understand the financial burdens of raising children so i've added a flexible payment option to our store with Klarna to help parents and carers spread out the cost of their products.

We also understand that not every product is the right fit so we offer Easy Online Returns to all UK Mainland customers, allowing you to shop with peace of mind when you buy from Tiny Steps Kids.

Our Mission
Providing Value

We will always remain anchored to these three Brand adjectives...

#1 Adorable

We understand that children are at their most adorable when they're happy, comfortable and safe. That's why our boutique will be a treasure trove of irresistibly cute toys, accessories, and nursery decor that not only put smiles on their faces but also meet the highest standards of quality and safety.

#2 Affordable

We believe that quality doesn't have to come at a premium. Our boutique will remain dedicated to offering affordable options that don't compromise on style, sustainability, or safety.

Every product we showcase is thoughtfully priced to ensure that every family can provide the best for their little ones without breaking the bank.

#3 Sustainable

Our commitment to a brighter future extends to the planet. We're proud to feature an array of sustainable products that nurture both your child's growth and our Earth's well-being.

From eco-friendly toys to nursery decor crafted with care, we're dedicated to making responsible choices that impact generations to come.

So whether you're looking for something small, a baby shower gift, or a useful Shopping Guide, then look no further than Tiny Steps Kids for gorgeous products that both you and your children will adore.

Our products are items that I would be delighted to give to my own children and have around my own house and I hope you feel the same way.

THANK YOU for stopping by...Sarah x

Instagram: @tinystepskids

Facebook Page: Tiny Steps Kids