About Us


Welcome to Tiny Steps Kids, a boutique online store specialising in adorable, affordable and sustainable toys, accessories and nursery decor for little ones up to five years.

I'm Sarah, Mum to two crazy, gorgeous children. Before becoming a mother, I ran a successful crafting business creating wonderful little personalised cushions, tooth fairy pillows and bunting for children. I spent many happy hours at my sewing machine and it was always such a delight to hear the feedback from my happy customers.

Once my first child was born my much-loved sewing machine took a back seat and hardly saw the light of day. When my little ones were born, like most mums, I spent hours trawling the internet looking for beautiful toys and products for them and that's when the idea was born to create the Tiny Steps brand. My love of shopping inspired this store and I can now happily spend as many hours as I wish looking for beautiful products for other parents, so they can spend more time playing and making memories with their precious little ones. Pure joy!

Everything we stock is not only beautiful and affordable but we also try to make sure our products are sustainable. We try to avoid plastics and only stock high-quality products that will stand the test of time. There is nothing better than being able to hand down your children’s toys to other children in the family, or even your children’s children!

I take great pride in the service we provide for our customers and my team and I will always go that extra mile to put you at the heart of everything we do. We currently offer shipping to over 100 countries across the world and work with flexible payment giants like Klarna to help parents and carers spread out the cost of their products. We also offer free returns to all UK Mainland customers, allowing our customers to shop with peace of mind.

I am also the proud owner of Tiny Steps Baby Club, where I can indulge my love of writing about parenting and provide free support to those starting out on their parenting journey. Prior to setting up a business, my career allowed me the opportunity to offer parenting support and advice for families who were experiencing difficulties. This was a hugely rewarding job, knowing that I could support these families and make a positive difference to their parenting journeys and hopefully their children’s lives.

If you get a chance, please do feel free to head over to Tiny Steps Baby Club and become part of the Tiny Steps Community. We'd love to see you there!

So, whether you are looking for something small, a baby shower gift, an essential parenting product, or something educational for your little people, look no further than Tiny Steps Kids for gorgeous products that both you and your children will adore.

All the goodies stocked at Tiny Steps Kids are genuinely products that I would be delighted to give to my own children and have around my house. I hope you feel the same way...

Thank You!